A natural hair box. A Mommy & Me box. A box for comic lovers. A box for history and culture. Everywhere you look, subscription boxes are popping up. Tailored to your hobbies, heritage, and even hair type, subscription boxes feature uniquely curated experiences each month.
Ericka Perry, Founder and CEO of The Stork Bag, is delivering something special to moms’ mailboxes.
The Stork Bag is the first ever reusable subscription bag for expecting mothers. After sending a care package of mom and baby products she loved to her expecting BFF, Ericka started reaching out to brands to help create her business. Three weeks of research and development later, The Stork Bag was born.
“I started off with my own money, buying products with coupons,” says the mom of three. Each trimester, expecting moms receive 8-12 hand picked goodies (packed in a keepsake bag) for each stage of pregnancy. A rigorous application process and vetting by a team of moms ensures that each Stork Bag subscriber gets a bag of the very best pregnancy products, often created by other mompreneurs and inventors. “I want to show that you can be a mom and a business at the same time.”
With the support of her husband–“He said, go for it.”– In 2014, Ericka launched the OB-GYN certified Stork Bag just in time for the holidays, with a goal of selling 100 bags in her first year.
She did it in the first three months.
Ericka has high hopes that the business will continue to grow. “I want us to be synonymous with pregnancy. The whole experience should be grand. I want our customers to want to keep coming back,” she says.
To pamper new moms, Ericka now offers the PostBump Bag. Each PostBump Bag is created to match your labor & delivery method (natural or c-section) and your feeding (breast feeding or bottle feeding) preference. It includes beauty items and recovery products for mom, and even something special for baby.
When asked for her keys to business success, Ericka tells me that there’s “no Cinderella answer.” She cites delegation of responsibilities, working efficiently, and setting measurable goals as a way to stay grounded and pushing towards her goals.
Monthly meetings with a growing team help keep her on track. “We look at the top three brands that equal pregnancy–I want The Stork Bag to be one of those brands.”