Gugu Guru Delivers Your Perfect Registry

The only thing more exciting than finding out that you’re pregnant is setting up your registry.

Skipping Waddling through the aisles pointing your scanner at bibs and blankets, imagining your little one in those little socks and that little onesie and—ooh, that cute outfit with the hat!–and then second guessing everything you just scanned.

Even though 84% of new moms are millennials, we’re still overwhelmed by all of the baby products and brands on store shelves. We Google, read Amazon reviews, and ask other moms, but how we do know for sure that the baby monitor we put on our registry is the “right” one? Which pail is the best for containing those stinky diaper smells? Which crib will make those middle of the night feedings easier? None. The answer is none.

Monica Banks and Gugu Guru have made the whole process ridiculously easy. The former consultant and mom of two started Gugu Guru to delight new and expecting moms and remove the stress of registering for their babies.


Take the BuzzFeed inspired quiz and tell Gugu Guru’s patented algorithm about your lifestyle, fashion sense and product preferences. The database then selects products from Pottery Barn, Target, Etsy, and other baby stores to deliver free, unbiased, registry suggestions based on your lifestyle, budget, and personal style.



Each product has been hand selected by a team of experts and moms, and Gugu Guru doesn’t accept payment from brands, so you’ll know that every Bumbo and Boppy is one you can trust.

Once you’ve decided on the products to fill your new arrival’s nursery, you can choose to have an expert review your choices and give you advice with just a click–making your registry the easiest thing you’ve done in nine months.


Gugu Guru’s new partnership with retailer Buy Buy Baby delivers everything but the baby.

With Gugu Concierge, you’ll recieve a custom created baby registry that has been reviewed by a professional baby planner. An interior designer will create a personalized nursery style board and shopping list–all within your budget. And, you’ll get a one hour walk through of your local Buy Buy Baby with your baby planner to select and view items–with a $100 off coupon! It’s like having your own personal shopper for your registry and nursery.

Creating your baby registry has never been easier. Gugu Concierge launches this January with Buy Buy Baby walk throughs in New York, New Jersey, and Long Island. Learn more at

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Tiffani is the wife and mom behind MyMommyVents, co-creator of The Mommy Conference, and co-founder of the digital collective Sisterhued. Her writing and parenting tips have been seen on The Washington Post, Mommy Noire, Yahoo Parenting, and Fit Pregnancy.
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  1. December 13, 2016 / 1:42 am

    This looks and sounds like a great service. I’d use it. I will show this to my sister as she is expecting in January.

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